As an entry-level headphone with high quality sound, the new Beats EP is meant for new audiences. Together with Z-Tao, Chinas biggest and most controversial pop-star, we told a new audience to START LISTENING.
Why? Well Z-Tao, as he often does, addressed his fans and haters directly to camera and told them “Because…”
For Beats and Z-Taos social channels we created a set of GIFs to use as reactions to news and trending topics. The GIFs was quickly picked up by the fans and distributed around as stickers on WeChat and used for memes on Weibo.