New Zealand Natural is a well established natural ice cream brand found in New Zealand and Australia. The brand was looking a little tired so I was tasked with doing a redesign/refresh including brand mark, packaging, key signature visuals and shop front. The job was halted early on in the project as sometimes happens.

Packaging.

Fleshing out the shop front design.

Supporting key signature visuals to reinforce 'relax', 'enjoyment' and 'natural' with a New Zealand flavour.

[After] Visualising a store with the new brand look - clean, simple and inviting.

[Before] Store prior to redesign.

Early logo exploration.

Colour pallet and visual impact exploration.