Fit Pack - Corona

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Agency: Leo Burnett México.

Client: AB InBev / Corona

Campaign: Fit Pack

Awards

- Cannes Lions 2019 / Bronze Design

- Cannes Lions 2019 / Shortlist Innovation > Product Innovation.

- Cannes Lions 2019 / Shortlist Design > Packaging - Drinks.

- Cannes Lions 2019 / Shortlist Design > Special Editions & Promotional Packaging

- Cannes Lions 2019 / Shortlist Sustainable > Responsible Consumption and Production.

To create Fit Pack, we modified the production line of Corona Extra cans so that they could be stacked one on top of the other. By doing this we will be removing plastic, cardboard, glue and any other waste that could damage the environment from our packaging.

We challenged the production and manufacture of aluminum cans from the brewing industry in the modern era to be able to create these cans. Now, the sale of Corona Extra will not be compromised by a package, because the consumer will be able to decide and put together his own.

We are only helping our planet by reducing pollution, we are also generating new behaviors to boost environmental aid and generating changes in the line of thought to look for new ways to help within the industry. An idea that is not only for Corona, is for everyone, to help the planet.

Marca: Corona
Campaña: Fit Pack
Agencia: Leo Burnett México
Leo Burnett Worldwide CCO: Mark Tutssel
Leo Burnett México CEO: Horacio Navarro
Leo Burnett México CCO: Federico Russi
Leo Burnett México Director General Creativo: Diego Ortiz
Leo Burnett México Copywriter: Alejandro Jácome
Leo Burnett México Director de Arte: Raquel Jáuregui
Leo Burnett México Producer Director: Roberto Collazo
Leo Burnett México Producer: Liliana Valdespino

Leo Burnett México Producer: Diego Mastretta
Leo Burnett México Director de Cuenta: Hugo Rivapalacio

Leo Burnett México Ejecutivo de Cuenta: Carla de la Parra

Drugstore CEO: José Molina
Casa productora: Landia

Director: Jaime Peña

Producer: Matías Godoy