Branding and UX:: Markitech
My role on this project was lead UX designer and branding consultant. For the website, I worked with a front end developer.
CONCEPT & PROBLEM SPACE
Markitech is a digital transformation and thought leadership business. They had an outdated looking web presence with no brand cohesiveness. They also needed to update their marketing collateral.
I researched their industry space and decided on the colors dark navy, grey and white. The accent colors was a bright orange. The message was to convey the idea that Markitech is a business that can accelerate your thoughts and bring them to life with strategic worldwide expertise.
DESIGN
I designed all web pages using my brand system and ensured that they were responsive for web and mobile platforms.
I created marketing collateral such as ads, brochures and banners.
RESULTS
The company Markitech is doing very well and has expanded it's website since my involvement. They have helped over 450 products launch and developed over 1000 Apps.
