Customer Journey, Branding and UX
Volition Properties, a leading Real Estate Investment Advisory in Toronto, was known only through word-of-mouth and a niche Meetup community. I was asked to help turn Volition Properties' positive "physical" customer experience into an equal, if not improved, online user experience.
When I began my work with this company, I interviewed 4 different users, determined a target persona and initiated a customer journey map. These artifacts lead to a set of branding and user experience guidelines.