YourDoctors.Online (Branding/UX)
YOUR DOCTORS ONLINE

YourDoctors.Online (YDO) consulted me to consolidate their digital brand and user experience. They initially began as an online "second-opinion" healthcare platform and were pivoting to focus on the 24/7 online service for women's health when they brought me in. At this time, they had also discussed broadening their scope from the North American market to an international healthcare market. 
I helped them achieve a more consolidated look and feel by producing UI design specs for all digital touchpoints such as: landing page, website, mobile, newsletters, banners, and images, and notably, the platform itself.

Over the 2 years that I worked as the brand lead and UX designer, I was proud to see the following results:

- Increase in membership conversion rates by 400% (from 7-10/wk to 35-40/wk) directly after branding launch
- Increase in organic traffic by 41%, social traffic by 58%
- 10K page views with a low bounce rate (20%)
- 70% conversion rate with 80% being our target market
- Total membership of over 2K+ members after 2 years

These incredible outcomes can be credited to our tenacious team consisting of a product manager, a web developer, an SEO consultant, a content editor as well as myself (UX designer). 

YourDoctors.Online (Branding/UX)
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YourDoctors.Online (Branding/UX)

Healthcare app to allow patients to chat with doctors
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