Shah & Shah Distinctive Jewelers began nearly a century ago during the Prohibition era.
Established in 1929, Washington DC, Shah & Shah opened the doors to its first store on 921 F Street, NW, where it became an institution for over five decades.

While still staying within the realm of gems, this exploration took us more directly to the heritage of Shah & Shah. The graphic element of the brandmark reflects the shapes of gems, from emerald to round cut; and the custom typography within the brand container was inspired by Old English lettering. The brand expression here is stately. 

Agency: Design Army
Client: Shah & Shah
Chef Creative Officer: Pum Lefebure​​​​​​​
Designer/Animator: Dang Vo











SHAH&SHAH
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SHAH&SHAH

Shah & Shah Distinctive Jewelers began nearly a century ago during the Prohibition era. Established in 1929, Washington DC, Shah & Shah opened t Read More
9
188
1
Published:

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