UX Case Study BidMyRide app
BidMyRide (BMR), is a business solution to Dis-intermediate the Ride hailing landscape, by giving power to the consumer. BMR brings to the presently cluttered ride-hailing landscape, it’s uniquely differentiated offering:
>> A combination of ground-up Design, Core Architecture, innovative UI/UX, Social features and it’s special middle-ware algorithm allows:
>> True real time price discovery (Rider friendly)
>> True real time demand discovery (Driver friendly)
>> The world’s first true demand/supply matching algorithm
>> Patented Friction-free Transacting
>> Real time social screening/partnering
>> Class leading messaging allows for real-time Ride bidding
Current Industry Challenge
The ride-hailing space, created by Uber 6 years ago, has run into a host of issues:
>> Government Regulatory pressures, especially in developing countries
>> Brutal competitive battles (Didi Uber battle in China, Ola Uber in India etc.)
>> Unhappy drivers (high-pressure to deliver minimum rides per day, high % pay-out to aggregator etc.)
>> Customers now facing a confusing pricing landscape with surge pricing etc. on which they have no control
>> System allows only point to point drops, Zero flexibility
>> Business model is already old, has not evolved
>> A pure financializing play now, companies bleeding billions to earn market share and driver loyalty
The BMR Solution
BMR solves all of the above with a proprietary Solution that addresses all the problems stated above…
1. Unique business model is beyond Government’s hands to meddle with
2. No existing competition has the unique features of BMR
3. Power in the hands of the drivers….You Pitch to win, at your price and convenience
4. Power in the hands of the customers…. You get multiple bids, choose according to your own parameters
5. Brand new, proprietary Technology and Business model, a true win-win creator
6. Beyond financializing, BMR’s uniqueness is true innovation in all aspects of the business, not an exercise in Power-Excel
Market Size
>> Indian Radio-taxi market is 6-9 billion dollars and growing at 17-20% CAGR
>> That is less than a 7% penetration of the total Indian Taxi market
>> Globally, Radio-Taxi’s are a 100 Billion dollar market also with a low (sub 10%) penetration to total taxi fleets
User Flow Architecture
Low Fidelity User Interfaces
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