The Double Expiry Tag
The right message in the right place
This was a Gold Winning project for the Spot School Award competition.
Second year of IED.
Category: Unconventional Advertising.
Brief by Legambiente: "Sensitize people on marine pollution."
Idea
There is one place where your eye will necessarily fall: on the milk expiry tag.
Well, that's a free, smart and useful advertising space for our message!
Two expiry tags, one for the milk, one for the bottle.
Then the call to action:
"Recycle."
