Max Coyote
Working for Max, a fitness professional, to create a unique wellness brand. The brand is ‘in-your-face’, bursting with punch, clashing colours to emphasise the wilder side of working out. Energetic and fun, the brand oozes an undeniably powerful energy.
The branding features a logo, bespoke set of icons, colour palette, identity and typography stylings. A playful aesthetic and positive energy that is accessible to all and not geared towards a particular gender or ability.
Get up, get going, get better.
