Houston Baptist University
Personalized student success checklist booklets/mailer for new students
To play off the idea of checking off a to-do list, I created a vector illustration with a traditional yellow pencil with the university's named stamped on its side.
The university's branded colors of orange and blue were used, as was hand-lettered font style to tie into the look on their website. Two versions of the brochure were sent out with different staff members and check list items. One for freshman, and another for students who would be transferring from another institution.
