ONLINE CAMPAIGN
This richly produced motion graphics film declares that it is time for
This richly produced motion graphics film declares that it is time for
individuals to take personal responsibility for helping to save the
world and, towards that end, people should adopt at least one
meat-free day a week.
We designed and produced the 2-minute film entirely inhouse.
We designed and produced the 2-minute film entirely inhouse.
PRODUCTION NOTES
With CG created in Softimage and composited in After Effects,
the biggest challenge with this project was the number of assets
and the timing of their appearance. Keeping a unified look to the
styling and motion across the duration of the film was crucial to
delivering a clear, branded message in a complicated world.
Client: Animal Aid
Creative Director: Craig Wilkinson/Kate Bowen, UP
CG/Animation/Compositing: Craig Wilkinson, UP
Tools: After Effects. Softimage
Client: Animal Aid
Creative Director: Craig Wilkinson/Kate Bowen, UP
CG/Animation/Compositing: Craig Wilkinson, UP
Tools: After Effects. Softimage
