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Soul Expression • Branding

Soul Expression    •    Branding
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Soul Expression is a natural & craft food spices brand that has four main flavors named after four regions in the world:

Mexico   •   India   •   Italy   •   Middle East

Each flavor has its own name:​​​​​​​

Happy Mexican    •    Exotic Indian    •    Romantic Italian    •    Mystic Middle East
And for each type of spices we created a color palette based on those cultures:

Rejected logo:


Winner logo:
Soul Expression • Branding

Soul Expression • Branding


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