The team at Inagene approached us to help them position a new pharmacogenetics brand that, led by renowned experts in the space, could help individuals create a tailored pain management plan that works for them.
Following the creation of the brand, we moved into naming and visual identity design. The visual identity spanned logo creation, kit design (including copy and packaging), a website, and a unique iconography system that was ownable, approachable, and trustworthy. We worked to design the site's UX, alongside all the copy, content and visuals that communicated Inagene’s unique value to their audiences. We then went on to create additional communication materials, including trade show elements, a personalized insights report, and a digital hub for patient results across all devices—telling the story of Inagene in a way that's memorable and informative across every touchpoint.
Project with Jacknife Design in Toronto, Canada.
