F O O T D I S T R I C T
X A D I D A S
Collaboration with Foot District for the launch of the Adidas LXCON.
Foot District's main goal was to create a different and eye-catching campaign that would convey the authentic spirit of the Adidas LXCON.
I was asked to produce a series of three illustrations to be used in social networks and also a video of my design process that was later used by the production company "El Chico de los Recados" to mix real shots based on my idea with shots of my creative process.
I made three illustrations based on the colors of the original silhouette, using reddish tones, purples and a radiant blue in contrast as the protagonists. The concept reflects the street and dynamic attitude of the new silhouette and the framing of the composition exalts its importance in the image.
Audiovisual material produced by
the production company "El Chico de los Recados".
