PROJECT OVERVIEW :
Are you a smoker? Or do you know someone who smokes? Research shows that 64% of smokers want to permanently extinguish the cigarette. This is a complicated process, where support from the immediate environment is crucial. Pact for Life, an agreement between smoking parents and their children. Target? Motivate mum or dad to not touch a cigarette for a month with the help of their offspring.
TASKS CONDUCTED :