Marks & Spencer
Part I - Kingdom of Saudi Arabia
Your company has an employer brand, whether you have actively pursued one or not. Due to this fact, any company signals what candidates can expect, gain and learn from working there. If Employer Branding is the process, the employer brand is the identity of a company as an employer of choice.
As the digital age develops, talent attraction becomes not only more difficult, but also more important. In a world that constantly changes, HR departments are under pressure to navigate among new generations and techniques. Therefore demolishing the old recruitment process. If that wasn’t enough, the digital environment means distractions and you need to focus in order to grab talents attention.
For effective promotion of your brand, your company can only attract current and future employees if it has a strategy in place. You need to have an Employer Branding strategy that is true, credible, relevant distinctive and aspirational.
This is a creative journey I'm making with Marks & Spencer; first KSA stage completed and Singapore-Malaysia are works in progress. Hong Kong will follow as the campaigns expands after printing productions executed.
Projects are creating from the ground up with research, creative idea development, project management and consist of integrating multiple visual design disciplines from
graphic design to printing design, prototyping and video editing.