Industrial Design for Nestle Purina new dog safety car harness.
Solving many user experience issues of current dog harnesses while elevating crash test performance to a new level.
Fitting any current dog harness is a struggle for owners and possibly painful for the dog. This was eliminated by having a single length of webbing that connected on both sides of the dog individually but disconnected with a press of a single button.
Eliminating another pain point is the car tether. This piece of nylon webbing is positioned on the seatbelt, and then clicked into the harness that has already been fitted to the dog. This allows for the owner to quickly secure and then release their dog from a secure position.
Design is an iterative process.