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AUDI Q2L LAUNCH - MUSIC FESTIVAL CONCERT 2018
#untaggable

Can you launch a car in a full-blown concert with Allan Walker and china’s top female pop act Li Yu Chun? Sure! Why not. SBF was brought into the project as a stage consultants visual planning and part of the talent booking team. We built a giant arena that looked like a Q from above and had a giant hashtag integrated into the main stage which was part of the theme “untaggable”. We also built the media content for all the artists in the concert. Integrating touch designer to control the entire venues led light strips and fixtures to turn the entire building into a light installation. With a dual layer transparent screen set up and a built-in track on two floors for cars to drive through the 10k screens. This set up was one of the biggest we have worked on. The show was attended by over 2500 public guests plus media and was an impressive launch for the world’s first Audi Q2L.

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Full Credits

Client – FAW – VW Audi
Lead Agency – Hi Team, FF Extrodinary Group

E. Producer – Jason Kirby (SBF), Justin Wu
Producers - Li Jing Bing
Show Creative, Direction, Concept & Stage Concept – Kaism Lim (SBF)
Show Team – FF x SBF
Show Director – Quinton
Script Writer - Mika
Head of Strategy - Dong Xu
Venue Art Director – Li Lei
Stage Design – Zhao Liang

Super Bonfire Team
Creative Director / Script Development - Kaism
Additional Script Writing - Jason Kirby
Animation / VFX Director – DB Gao

E. Producer / Tech Management – David Ran
Producer – Vera Zheng, Shukri Yunos
Assistant Producer – Yin Chen Huang
Art Director / Style Frames Design – Lock Yi, Anqi, Nasfi
Style Frames Design support – Feng Hang, Azhan, Tao Zi
CG Lead – Ming, Nasfi, Azhan, Tao Zhi
Lead Compositor – DB Gao, Azhan Karim, Lulu Zhang
CG Artist - ZhiFeng Jia, Sufie, CK Kong
Compositor – Fukun, Keat Leong, Syazwan Nazarudin, Shahir, Feng Hang, Min Min
TD Team – Totti Chen
Additional Design Support - Fantasy Chao
Music Production Producer – Stefan Z
Music Composer & Sound Design – Marco Lehmann
Production Partner – Tenline Studio, Stayano, Moving Apes Studio

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Audi Q2L Launch 2018
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