simyo - "The Recipe for Savings" -Ads- (Spain, 2012)

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The main spot for use as pre/post-roll YouTube and Spanish online media sites central part of the Spanish telco "simyo" 2012/13 promotional campaign (its first in 3 years). Targeted to a wide demographic audience of potential new customers. I was in charge of creating the whole of the ad from the ground up including the creative concept, storyboarding and creative direction, shooting, production, graphic and production design, postproduction: editing, compositing, keying, VFX and sound design.
The project took over 300 work-hours including live action shooting and postproduction work.

CREDITS

Story, Director & Editor: Carlos Opitz
Client: simyo Spain (Orange España Virtual S.L.U)
Executive Producer: Carlos Opitz & Caroline Loftin
Director of Photography: Carlos Opitz
Hands Model: Caroline Loftin
Producer: Carlos Opitz & Caroline Loftin
VFX, 2D Compositor & Colorist: Carlos Opitz
Voice Over: Javier Abengózar
Audio Mix: Carlos Opitz
Sound Designer: Carlos Opitz
Software Used: Adobe After Effects CS6, Adobe Photoshop CS6, Adobe Premiere Pro CS6, Final Cut Pro 7, Adobe Illustrator CS6, Nuke.
Song: Your Little Planet Corp by Audiojungle's Music Premium
Ad Agency: OPITZ
Chief Creative Officer: Carlos Opitz
Creative Director: Carlos Opitz
Copywriter: Carlos Opitz, Luis Larraz Iribas & Eduardo Campiña
Head of Client Production: Eduardo López del Hierro