Roasting Cafe Branding
Visual Identity for local cafe in Seoul of South Korean. "Abri" is a local small roasting cafe in a university district of Seoul. Located next to a local street market one can see both students and elders among its customers. The interior consists of a coffee roasting machine and a combination of industrial and warm elements with shades of gray, metal and wooden parts. I created a minimal typographic logo in the shape of a coffee cup to fit with the modern style of the cafe and also the reflect the cafe in the name since its audience varies from young students to Korean elders. The color choice was based on the industrial and wooden elements of the interior.