ART FUND: THE MINDFUL SURVIVAL KIT
The creative challenge set by the Art Fund was to:
"Create a campaign to raise awareness among students that actively choosing to visit museums or galleries more often can be a powerful antidote to the stress and anxiety of student life."
The product being sold in this circumstance was the Student Art Pass.
My response to this challenge was to create the concept of a 'Mindful Survival Kit' that would be posted to consumers of the Student Art Pass. This kit would contain items that are associated with relaxation and mindfulness, with the ambition of giving university students a helping hand to escape stress from time to time. The kit would also have contact numbers of local mental health services and helplines.
