DeepConnect
LOGO \ BRANDING \ STATIONERY \ 2018
Logo + business cards
DeepConnect is an online cloud data science platform that enables organisation-wide learning through big data analysis.
The aim was to position DeepConnect as the preferred platform for large corporate, government and research organisations. Big data and the power of machine learning is used to turn complex numbers into creative, insightful and actionable information that can be easily communicated with teams across departments and around the world. That all sounds like a bit of a mouthful, but the creative solution for the logo wasn’t.
The final logo was influenced by the ‘connect’ part of the name, and visually linking the letters within the two words of DeepConnect. The logotype was paired with an icon that visually represented the infinity symbol combined with a cloud. This dynamic brandmark was matched with brightly coloured, energetic colours for maximum visual impact.
