Project Brief
Living in an apartment doesn’t have to mean living without plants. Gardening on a small scale can be enjoyable and fulfilling.
Petite Garden is a plant shop for the people who are living in a small space but want to build a garden in their apartment and improve the quality of life.
Target Audience
Apartment dwellers
Goals
Simplify the process of planting plants indoors and Improve the quality of life of urban residents.
Typeface
We choose Futura as the typeface of the brand. Futura is a sans-serif typeface that based on geometric shapes, which is a match with the square design in the logo. In addition, the typeface looks very modern and it can totally present the brand voice which is “Young, Fresh, Modern and Vivid.”
Color Palette
We used light green and light blue as the primary color of this brand. Green is the color of the plants and the blue represents the sky and water. The combination of green and blue looks creates a clean and fresh atmosphere, which is the color of “Petit Garden” that people want to build indoors.
Outcome
Business Card, Poster, Apron, Package, Booklet.
