LBC | Living London awards
Brief : Notify finalists in LBC's Living London awards that they've been shortlisted
Idea : Naturally, award-winners will need something to polish it with
SEAT | Altea Majorca
Brief : Get more women behind the wheel of the SEAT Altea Majorca
Media : Women's magazines
SEAT | World Touring Car Championship
Brief : Bring the WTCC season to a close and remind race fans that SEAT will soon be revving up for next season
SEAT | Freetrack brochure
For each of the dozen or so brochures I wrote for SEAT, I sought a narrative that could fuel the writing. For the Freetrack I explored nature's elements. This not only tees up the car's features, but stokes up a desire to explore the great outdoors. Take a front-row seat for the best show on Earth: Earth
SEAT Electronic Brake Assist | Written for movie magazines
SEAT | Ecomotive
With a tongue-in-cheek nod to Poems on the Underground, these executions for the low-emission Ecomotive range tap into a more selfish (but rarely revealed) motivation for driving green. This tack called for a knowing, winking endline: 'Do it because you care'
K9 to 5
Samples from an ambient poster campaign for the San Francisco-based dog-daycare centre
Belling |
The new Belling brochure. Out now in paperback.
The Guardian |
Brief : Write weekly advertorial to promote various offers in The Guide (The Guardian magazine). The idea for this one came from the unlikely parallel between Don Corleone & Billy Connolly
