While developing a campaign for Straightpath International School in Malappuram, all they demanded was a clean easy-merge of branding and campaign. We came up with a thought of campaigning the very essence of education, which is, the straight path to life. Later, we went on scribbling and conceptualizing various other ideas and came up to a fine conclusion. At CAM, we deliver concepts to our clients only after a set of stiff brainstorming. 

The campaign forwarded with the idea of "Education is the Straight Path". That indeed brought a positive outlook to the school. We photographed the students in the school and gave them different professional roles in the posters. The light penetrating through the books help convey the message we intend to showcase. This moved on as an admission campaign but further developed means of school branding.

Photoshoot

Composition / Grading

Concept: Education is the Straightpath

Client: Straightpath International School

Agency: CAM

Creative Director: Shaheer Creative Army

Photographer: Fayis Manjeri

Composition: Tiljo Joseph