Our brand is named after the Egyptian god of sun and creation, Khepri. At Khepri, we go back to our roots to formulate wine fit for a pharaoh. Like the ancient Egyptians, we harvest our grapes in the late summer then crushed by foot to release the sweet aroma of our sun touched grapes. The juice would then be sealed in an Amphorae (fired clay wine jugs) and left to ferment. Once fermentation is completed, the wine is then filtered and sealed into another Amphorae until it is ready to drink. By drinking our wine, you get a taste of the power of Khepri.
The theme I chose for this alcoholic beverage is based on an ancient Egyptian mythology. It will be targeted towards the curious target market of wine tasters that are looking for a new experience.
The specific theme I decided to move forward with is the god of scarab beetle. I wanted to focus on the ancient preservation of wine by mummifying the bottle with a beige cloth wrapping the primary packaging.
