ORGraphic
Don't Do It Yourself
2019
D.D.I.Y
Mens mental health branding/ product design.
This brands concept was to create a product to sell and allow proceeds to go straight towards funding mens mental health organisations around the world. So products were designed to bring light on the subject of men feeling like they can't speak about their problems.
One of the products was a t-shirt, designed to have the message on the inside, instead of the outside. A fitting message to its audience; that men keep their thoughts on the inside, never letting the people around them really know what they're thinking. A very serious and emotional topic and conversation to be branding, but done with care and consideration.
The brands logo DDIY ( Don't Do It Yourself) went in a direction that matched the products physical purpose. By using dominant typography to associate with a male brand, and linking the shape of the letters to the products movement, made the brand easier to remember and a lot simpler for people to understand its core message.
