Buoy

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L o g o & P a c k a g i n g D e s i g n

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BUOY

Great Barrier Reef Sea Salt Flakes

Murray River Rock Salt

Buoy packaging aims to attract tourists from all over the world who go through Melbourne airport whilst travelling to or from Australia. Line drawn coral imagery referencing the Great Barrier Reef along with colour, aims to attract these people to Buoys uniquely Australian product. A muted red and light blue has been employed as the colour scheme referencing the coral, creatures of the Great Barrier Reef, whilst also playing on the colours often seen in nautical buoys. Minimal information and a clean sans serif typeface was applied to ensure the information is clear and easy to read for all people, as people travelling through the airport may not speak english as their first language.

Buoy salt is formed through a natural drying process meaning it’s full of beneficial minerals, creating a uniquely Australian flavour.

The salt is sourced ethically ensuring no harm is done to the Great Barrier Reef along with the packaging being 100% recyclable. It's formed through a natural drying process where seawater is exposed to the east coast elements in shallow rock-pools. These rock-pools are left until fully evaporated, the salt is then harvested from the surface.

The packaging has been designed with thick recyclable cardboard for its structure meaning the vessel can either be used for salt refills, or recycled, ensuring it doesn't harm our environment. External parts of the packaging and booklet are made from recyclable 'Tortilla' paper with flake like specs of colour dispersed throughout. The use of cardboard and paper ensures the packaging is as light as possible, perfect for a travelling when luggage weight has to be considered. The cylindrical packaging allows for consumers to place the salt in a carry-on bag with ease. A sticker from the lid to the base acts as an extra layer for keeping the lid on whilst luggage is in transit.