Global Footwear & Accessories Brand TOMS is known as much for its philanthropic heart, as it is known for its stylish sense of comfort. Social change has always been at the heart of whatever the brand does. This Brand Campaign in Print exemplifies that spirit and that passion. Centred around the 'One for One' Campaign - wherein for every shoe a customer buys, the brand buys one for a child in need - #StepForward is a call to arms and a call to stir the conscience. Across three different strands of Print, Magazine & Digital Ads, powerful language compels the viewer to sit up and take notice, arresting visuals hold the attention, and the shoes themselves cement the thought while remaining subtle and put of focus. The lifestyle and environment manifestation of the campaign asked buyers to believe in the mantra of #StyleSoulGo, while the stark black-and-while people-focussed interpretation of the campaign urged buyers to think, believe, and #StepRight.
