At LGA we heart small business is not just our slogan, it is our heartbeat. In 2009, we began producing a campaign intended to promote our small business clients. It began with stickers in the windows of local markets, bars, and salons. It then grew into a series of events and eventually became an underground movement of its own. Throughout Portland today, buttons on lapels and stickers on bikes read "We Heart Small Business." The website will service LGA's mission and cater to Portland's need to embrace a little local love.