We had the pleasure of redesign Maldito Perro's brand. A local bar based in Mendoza, Argentina that feels the music like no other.
The challenge: redesign the brand identity without loosing his essence and differentiate from the competition. Brands like Hard Rock Café or RockN’Fellers has a strong musical identity identified with rock and roll, but with a classic approach.
Our objective is similar, but we wanted to focus on the human side of music: the dancing, music festivals, solos and "pogos".
The logo and the font used are completley hand made.
The logo and the font used are completley hand made.
Maldito Perro is music, and we live music as it is.
