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    After a detailed research process and posting on forums for individuals with autism and parents who have children with autism, common issues were… Read More
    After a detailed research process and posting on forums for individuals with autism and parents who have children with autism, common issues were found in regular high street clothing that could be addressed easily with simple changes to the way garments are made. The issues for each individual can be very different to one another and can be at complete opposites at times, however the brand tries to overcome some of the more common sensory problems such as irritating labels, scratchy seams and waistbands, rough textured cottons and irritant dyes found in regular high street clothing. Any competitors clothing tended to be lacking in the fun design that childrenswear should have, Pretty Playful also overcomes this issue. Read Less
    Published:
'Pretty Playful' is a Childrenswear brand created by myself for a university project, the brand addresses the most common problems that children with autism face with regular clothing. A university Fashion Issues brief, set to engage your design abilities to address a clothing issue in the industry. The work below consists of a Girlswear capsule collection that was narrowed down from a range of design developments and the final two boards show a final design displaying the finer details of the features 'Pretty Playfull' has to offer. Prints for the brand were also created by myself.