Ana Zolorzano's profile

2019 Yuma Airshow

The 2019 Yuma Airshow attracted more than 18,000 spectators from different parts of the country. Spectators got the best of both worlds, witnessing both past and present aircraft in action, and joining the air station in the celebration of 60 years of aviation.
Logo Design
The 2019 Yuma Airshow logo was designed to adapt the warbirds theme featuring a World War II aircraft with the well-known shark teeth. The logo celebrates the MCAS 60th year anniversary showing the MCAS Yuma water tower surrounded by the Arizona mountains with the sun setting down giving the feel of Yuma, Arizona.
The look and feel has been created to be modern, edgy, energetic, and attention-grabbing. This is an easily identifiable piece and it can be scalable at any size without losing its quality. It is also easily adaptable to promotional products such as t-shirts, cups, hats, patches, and much more.

Keeping in mind the different situations where the logo might be printed, this logo works well in full color, or in black and white alternates. Additionally, the logo can be adapted on different colored backgrounds without losing consistency.
The plane and text can be separated from the logo to create eye catching artwork with bigger design elements that will make any promotional product stand out more. This is excellent for large format prints such as banners and billboards, in which the public only has a few seconds to glance at. 
Color Scheme & Typography
Commercial & Videos
The commercial embodies a modern-grungy look and includes an animated version of the Yuma Airshow logo to appeal to both young and old. 
All media and promotional marketing materials was produced in-house by the Marine Corps Community Services Marketing Team.
2019 Yuma Airshow
Published:

2019 Yuma Airshow

2019 Yuma Airshow

Published: