Frozen ice-cream cakes never looked so real and tasty: how we gave authenticity and modernity back to an old-looking cake packaging.
With over 70 years of history in ice cream making, Sammontana is the Italians’ favorite industrial ice cream and frozen goods brand. The Group operates in 5 production sites around the country and counts over 1000 employees. Sammontana indubitably means Italian Summer.
Giving a whole range of ice-cream cakes a refreshed look through the redesign of the product’s packaging. The product should look contemporary and of a high quality, keeping an Italian look alive.
The packaging we designed looks sophisticated yet minimal, where the cakes’ pictures play with a graphical colored stripes pattern. Each side of the boxes shows a side of the product; on the top, an overhead point of view shows the cake at its best, capturing details and imperfections that make the product look sincere and authentic. The typographical approach is clean and elegant, and narrates of a non-artificial confectionery dimension. The stripes, when combined together, give birth to an impactful wall composition. The overall look is delightful and bright, and reflects an Italian visual imagery of colours, mood and emotion.
Restyling of a 6 references’ range packaging; definition of a modern and balanced typography supporting a striped pattern; photographic art direction and digital composition.
Creative Director: Davide Mosconi
Designer: Andrea Mastroluca
YEAR / 2019