UNFOLD //
PROBLEM:
Phubbing - the act of ignoring someone you are with and giving attention to your mobile phone instead.
Phubbing has became an issue in our generation today.
SOLUTION:
“Unfold” is a game that explores human connection offline. This game challenges you to put your phone down and build human connection instead with the questions prepared on the cards. The questions are made to ask and get to know each other better. It could be played with family, friends, your partner, kids or even strangers.
Phubbing often happens in cafes too, and to help prevent the issue, a campaign by “Unfold” is brought to selected cafes. This campaign consist of coasters and table tents, all with the aim to make audience put away their phone and play our game to get to know each other better.
