From mid 2018 to early 2019, we ran a year long social media marketing campaign for Got to Move,
a nationwide dance movement by the National Arts Council.
Dance does not exist in singularity,
it comes hand-in-hand with other
various daily activities, making it
relatable and intriguing to people
who are unfamiliar or new to it.
Drawing the extraordinary from the ordinary, every day.
Drawing inspiration from all facets of life, a vocabulary of
gestures and movements that come together to form a cohesive story.
The campaign matchmade elements, iterations and expressions that often accompany dance as an output or as an inspiration for other craft forms; creating unlikely genre pairings to highlight dance in everyday life.
from the campaign
Project Management: Tan Jia Yee, Estella Ng, Stephanie Boon
Social Media Strategy: Miki Charwin
Design: Miki Charwin, Clara Yee, Mich Cervantes (for GTM SPOTLIGHT trailer)
Copywriting: Teo Dawn
Videography: Raphael Ong, Dave Wong, Lee Jing Wei
Key Visual by Fellow
Social media management, video production by in the wild.
Special thanks to the Performing Arts (Dance) team at National Arts Council.