BANCO PICHINCHA BRAND ILUSTRATION PITCH
We were contact by Studio Buho from Guayaquil Ecuador to help them with an illustration Pitch to Mullen Lowe Delta Agency. This Illustration Test was to demonstrate that we could reach the reference level that the agency wanted.

The chromatics of the illustrations must leave the palette of Banco Pichincha. The base of the illustrations should be Cool Gray or White and complement the graph with the institutional colors.
The illustrations should coexist with the grid of the bank under different measures and applications, so you should always consider the space that surrounds the central illustration (air in the sky, ground and sides). It is recommended that the illustration be thought of as "panoramic", with open plans to avoid losing the information of the main message. The elements on the sides, air and soil should only complement the idea in context and situation.


First Stage of the concept Rough Sketch
Check that all the main character be on the security Area.
Final Stage : Institutional Illustration Proposal
Poster  Brand Application Mock Up.
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BANCO PICHINCHA BRAND ILUSTRATION PITCH
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BANCO PICHINCHA BRAND ILUSTRATION PITCH

To complement the bank's communication to its public, it is proposed to create a specific style of illustration that is managed in an institution Read More
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