Completion: Spring 2009
Location: Santa Monica, California
Project Advisor: Jim Doerfler
This project aims to bring an iconic company, namely Honda, into a physical form in which its brand is translated into an architectural expression. Using branding as a medium to express the ideas and aspirations of the automotive company, I designed and developed a program for the new Honda Design Studio in Santa Monica, California.
Location: Santa Monica, California
Project Advisor: Jim Doerfler
This project aims to bring an iconic company, namely Honda, into a physical form in which its brand is translated into an architectural expression. Using branding as a medium to express the ideas and aspirations of the automotive company, I designed and developed a program for the new Honda Design Studio in Santa Monica, California.
How should a brand identity be translated into architecture?
Linework of existing Honda automotive designs extracted for line character understanding of branding patterns
Study of company identity branding and material studies
Santa Monica Blvd. & Lincoln Blvd.
Direct circulation from freeway exits to site
Santa Monica Blvd. sandwiched by the promenade and downtown.
