The purpose of the advertisement is to market Johnnie Walker Black Label to GQ Magazine readers in Australia. GQ Magazine prides themselves on creating a gentleman out of their young male readers. Scotch whiskey is commonly regarded as a drink for gentleman. It is regarded by experts as the ultimate Scotch deluxe whisky, the benchmark by which all others are measured. The advertisement must only use one colour (this includes black).
Note: This advertisment was made for educational purposes only.
