WWF x PRO8L3M
"2050 Poland for generations" is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don't think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born.

Experiential advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.
Credits:
Agencies: McCann Worldgroup, Outrage Agency, MELT 
Creative Directors: Bartek Klimaszewski, Marcin Sosiński 
Art Directors: Janina Szwykowska, Bartosz Włodarczyk 
Motion designers: Vladyslav Kravets, Małgorzata Wojtkowiak 
Post production: Rafał Jastrzębski 
Copywriters: Łukasz Kołakowski, Tadeusz Konieczny [Zbigniew Marczak], Małgorzata Garapich-Nowicka, Natalia Karawajczyk Client: WWF Poland 
Outrage: Monika Sidorowicz, Tamara Cibor, Adela Ostaszkiewicz, Joanna Dziel, Marta Śleszyńska, Marcelina Tuszyńska, Michał Chwiałkowski, Jan Dąbrowski, Piotr Szulc 
Melt: Kuba Matyka, Kamila Staszczyszyn, Karolina Cykowska-Halczuk 
PRO8L3M: Oskar Tuszyński, Piotr Szulc
PRO8L3M - IV Katastrofa 
Credits: 
Lyrics: Oskar (Oskar Tuszyński)
Music: Steez83 (Piotr Szulc)
Mix & master: Piotr Witkowski / Exit Productions 
Imagined by MELT 
Directed: Kamila Staszczyszyn & Kuba Matyka / MELT 
Creative Director: Kamila Staszczyszyn & Kuba Matyka / MELT 
DoP: Kuba Matyka / MELT 
100% digitally rendered by MELT
WWF x PRO8L3M
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