Fabriano / logo restyling + exhibition stand
Every day, flipping through newspapers and books, taking notes, sketching, we are in contact with paper, its materiality, thickness, touch and fibers.
With the purpose of bringing the attention on the care and quality of paper and deriving products of Fabriano, the tear has been taken as symbol. It shows the fibers of paper, its nature and its charm. Always different, the tear is the symbolic synthesis of authenticity, care and quality. Becoming the distinctive sign and signature of Fabriano.
The tear in the exhibition stand take the form of two big scratchs on the external walls, that create the entrance to the area and suggest the concept from wich it derives.