DC x NEW ERA • 20|94
DC x NEW ERA
20 | 94
20|94: THE DC AND NEW ERA COLLABORATION
 
From the histories of New Era and DC, 20|94 is born. Embracing authenticity, both DC andNew Era seek to create the best products possible through constantly introducing innovative technologies and looks. The result of this symmetry in ideals is 20|94 a partnership that represents the foundation, the evolution,and the future of collaborations between New Era and DC.
 
NEW ERA
 
Born in 1920,New Era achieved success because of a simple idea: to make baseball caps aspopular as the sport itself. With the desire to give people an alternative,Ehrhardt Koch and his family innovated cap manufacturing by changing cap colors, fabrics, and styles; all while developing new technologies to advance the functionality and quality of headwear. Over its 85-year history New Era has positioned itself as the benchmark by which baseball caps are made.

Today, New Era continues to remain responsive to the needs of the true headwearenthusiast, always keeping the tradition of forward thinking, individuality,and authenticity top of mind.
 
DC
 
In 1994, DC began with one goal in mind: to build a better skateboard shoe. Co-founded byKen Block and Damon Way, DC refines, develops, tests, and perfects productsthat offer real performance features. DC has achieved worldwide recognition thanks to the constant introduction of new technological features and countless innovations.
 
Since its inception DC and its athletes have become household names, establishing DC as one of the most credible companies in the history of skateboarding. Whether its the shoes that made DC infamous, snowboard boots, outerwear, or apparel,DC has continued to innovate, remain true to its roots, and push the limits of what people think a skateboard shoe company can achieve.
 
20|94. THE DC AND NEW ERA COLLABORATION
 
This edition introduces the first installment of the 20|94 collection. With only 114 pairs in production for 3 regions of the world, every pair is handmade and requires a full 4 hours of craftsmanship.
 
Taking cues from baseball, the 20|94 design reflects New Eras strength in the baseball world by including blue pinstripes, hand stitching with red thread, a green sole, and all-American colors. Truly a premium product, the shoe has luxury leathers, soft velvet lining, and shines with a 24 kt gold-platedlace guide. DC has remained true to its mission to create the best skateboard shoes in the world: tons of top-of-the-line technological features have been packed into 20|94, including ABSORBALITE™ and heel gel.
 
Packaged with the limited edition shoe is a coordinating New Era 59FIFTY cap,available exclusively through the limited edition collaboration. Using the 22-step process that has established the 59FIFTY as the best-made hat in the world, the cap is constructed with premium cashmere and has a 24 kt gold New Era logo accent. The cap also comes with custom graphics on the interior lining that features the histories of New Era and DC.
 
Stay tuned to www.20/94.com for more 20|94 developments and projects.
DC x NEW ERA • 20|94
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DC x NEW ERA • 20|94

The DC x New Era • 20|94 project was one of the major brand and product initiatives for 2006. It was launched across multiple mediums with a Glob Read More
4
792
0
Published: