TUYEN KY
Jerky Packaging
This is my packaging design project in university. I decided to redesign the packaging for Tuyen Ky Jerky - a traditional Vietnemse food brand. The packaging set includes: 3 packets for Beef, Pork and Chicken flavors; a packed box and a shopping bag.
The packaging is inspired by Đông Hồ folk woodcut painting - a vivid symbol of folk culture in Vietnam.
Packaging for Beef Jerky
Packaging for Pork Jerky
Packaging for Chicken Jerky
These 3 packets become a seamless landscape picture when they are placed next to each other.
A box for 3-packet combo
A shopping bag
