Typefont: Arab
Created in spring 2018
An homage to the Arabic calligraphy, history, and culture. A typeface that is holding on to the Arabic typography rules. The real challenge was to not making it an Arabic caricature.
Arab integrated in airfield signs
capturing the atmosphere of the environment by type
Poster outcome
About:
I’m obsessed with math, ok wait let’s start that one over. I like math and I’m a kind of a geek if it comes to history and culture. When I had to design a type font, I restricted myself to the Arab typography rules. For instance, the line of the letter is not allowed to end declined; it should be even with its surface or rise, but never decline. Then there was the other aspect of not making it an Arabic caricature . I wanted it to be serious, as a kind of homage to the Arabic culture. A font that you could use at Dubai’s airport instead of Helvetica.
