The Scamproof Crossword.
Polish seniors are often victims to specific scam methods – we call them „fake grandchild”. Last year in Warsaw alone they lost 4.900.000EUR which is a 15% increase over 2017. Crossword puzzles are one of the most popular entertainment activities for seniors. We have created a crossword with clues and answers connected with scamming methods. Seniors who solved it learned how to avoid scams. Additionally, the crossword leads to Mastercard Ad.Our brief was to make seniors scamproof.
CREATIVE DIRECTOR : Bartek Klimaszewski / Marcin Sosiński
ART DIRECTOR : Janina Szwykowska
COPYWRITER : Tadeusz Konieczny [Zbigniew Marczak] / Łukasz Kołakowski
ACCOUNT : Małgorzata Tereszczenko / Iwona Kowalczyk / Piotr Łopuszański
STRATEGY : Marcin Samek / Paweł Sitnicki
CLIENT : MasterCard
TRAFFIC : Inga Kosim
AGENCY: McCann Worldgroup