Hennessy V.S - Blending of Art
BOA Website Co-Editor & Writer, Summer 2010
Co-editor and co-writer for a website that chronicled Hennessy's vibrant Blending of Art project:
"Hennessy V.S Blending of Art celebrates the two as one, in a collaborative project that aligns the visually arresting with the sonically bold; the musically adventurous with the artistically free. An exclusive series of future thinking artworks that connect some of music’s most vibrant revolutionaries with visual artists and graphic designers that dance to the same beat.
Inspired by the Hennessy Artistry curation process, Hennessy has invited a posse of artists to express themselves around the iconic Hennessy V.S bottle with true creative freedom creating five new iconic bottle designs. Hennessy Artistry’s Questlove and Q-Tip, alongside the musical talents of A-Trak, Kid Sister and Steve Aoki and stunning visual artists Dust La Rock, Spaceknuckle, Aerosyn-Lex Mestrovic, Fafi and Laundry are all part of this collaboration process.
Taking a purely artistic approach and creating five new iconic bottle designs (not commercially available), the artworks were revealed at the Hennessy Artistry Halo party in New York City on October 14th. The Blending of Art blog is the home for all the exclusive weekly interviews, features and behind the scenes photos from this creative collaboration, involving all ten visionary artists, inspired by the craft and heritage of Hennessy V.S and their own artistic stories."