Online Campaign & Facebook App: Un viaje lleno de preguntas
Destino is a very well-known publishing house in Spain and they were launching a philosophy book based on Antoine de Saint-Exupéry's "The Little Prince".
The mission: For this A. G. Roemmers sequel we needed to keep the same spirit of the original publication of 1943. The target was precise, and the message was clear. We needed to reconnect with a mature audience with twentieth century resources.
The solution: I designed a campaign with banners, influencers and paid blogs to direct traffic to our Facebook app "A travel full of questions". Users landed on a fun game where they could ask philosophical questions and provide answers to those of other users. This viral game created a considerable engagement and gave notoriety to this book.
