Christmas Ale is a craft beer produced exclusively for the Christmas supper, a tradition carried out by the Minho region (Northern Portugal) people. The brewers of LETRA - Cerveja Artesanal Minhota crafted this beer to make it a unique gastronomic experience. It was made and designed to go together with the Christmas desserts, until the clock strikes midnight and the baby Jesus starts crying in the manger. We set ourselves to develop a cheerful and colorful image, with the label printed on glossy material, to resemble Christmas wrapping. The illustration revives the character Barbudo (from other artwork of the brand’s advertising), now playing the role of Santa Claus in the toy factory, during the last preparations for Christmas Eve. The image is also a reference to the LETRA’s factory and the entire team of brewers.
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