Client | 樂膳自然 Goodie Veggie Vegetarian Supermarket
Year | 2018
Art Director | Kuan
Design | Kuan（品牌視覺核心規劃），高懷瑾（輔），邱筱元（輔）
Photography | 邱筱元
Goodie Veggie Vegetarian Restaurant is an all-vegetarian grocery store. Located in a neighborhood where vegetarian foods were not as accessible, the owner, being a longtime vegetarian himself, decided to open up a grocery store that supplied such demands, with the goal to provide vegetarians and people who'd like more meatless options a convenient and dignified shopping space.
Goodie Veggie came to 2Tigers Design for help when it came to the establishing of the brand. Focusing on the keywords 'toxin-free' and 'environmentally friendly', 2Tigers arrived at the thesis of 'Spreading love with honesty from the root' for its design concept.
More than just promoting meatless dietary options, Goodie Veggie wanted to also promote love. Love not only for the people but our land. It also wants to advocate the importance of a symbiotic ecosystem.
The overall design scheme follows a natural, clean and wholesome one. In various print applications, craft paper was opted over coated paper.
The interior space included various signage and informative posters to allow patrons to stay informed on dietary knowledge while browsing the shelves.
Additionally, items are all labelled in their respective vegetarian categories, whether that be vegan, lacto vegetarian, or others.
The colors moss green, kelly green and off-white are seen throughout the store in order to provide people a warm and peaceful shopping experience.